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Conceiyção, would credibility be the main factor in the business world?
Credibility is one of the factors that make up the main pillars in the business world. A company that has good credibility has a greater possibility of retaining its customers, attracting new business and opening opportunities that are interesting for the company.
What guides the construction of credibility in the market?
Maintain the company's branding , remaining faithful to its principles, maintaining the entire structure well trained, training its employees and respecting the entire chain that moves the company's structure. These processes directly reflect on the quality of services or products, making their consumers understand their purposes and future planning with the market.
What are the main pillars of this credibility?
Strategic planning: Having a well-designed strategic plan, with goals and processes, is an important pillar for a healthy construction of the company's image in the market. Having everything well planned out with goals, deadlines and estimated costs helps with all the necessary procedures to carry out all the necessary steps in building the company's image in the market.
Training: Constant training and qualification of the team and its collaborators maintain the concept and purpose in the company's evolution in the market and service to its customers.
Social Media : Effective communication, maintaining transparency in its conduct and guidelines and in all media, especially digital media, making clear its actions and intentions with the market.
Service: The relationship with the public is very important for the credibility of the company. Deliver efficiently and what was acquired, not only in the quality of the product, but also in the concepts and attitude of the company that is part of the purchase. Because the customer buys not only the products, but also the image that the company presented, storytelling is fundamental. This generates loyalty and followers that multiply the story and its credibility in the market.
What paths does the loyalty of these pillars take?
Stay focused and not “skip steps”, keep a close eye on what is happening around you, including your main competitors, making continuous correction under the guidelines defined internally, keeping the projection course within the company's growth plan.
What is the importance of management for this credibility to occur?
It is essential to have an efficient and capable management, to lead the company in a balanced way before the market. Only good management will ensure that all processes are respected and maintained in the face of the needs and behavior of the market as alive and pulsating as it is today.
Where is the purpose in this ecosystem?
Keeping the company's mission, vision and value as a focus. Do not detract from these purposes, adding more and more questions and positioning that are directly related to the interests of your audience and valuing your brand, allowing the belief in your purposes to be defended by people and clients who respect your work.
Does the customer feel when a brand brings with it purpose what causes its credibility?
Yes, clearly! Today, consumers are aware of the brand's involvement with important issues and causes for society. The company needs to defend its purpose and social commitment. Today, the customer, before purchasing a product or service, researches the company's storytelling , its actions and its behavior in the market. If the company is coherent and consistent in its social behavior, the customer believes and becomes a follower or loyal customer.
How important is the service for this credibility to happen?
Total! It is no use for the company to have all processes and procedures executed and the final delivery, which is the important factor in this chain, is not executed with excellence. The customer is the continuity and expansion of the company. The service must be impeccable in the pre-sale, in the effective sale and especially in the post-sale. After all, after-sales is the live and real report of the success or not of the pillars worked for the implementation of the brand in the market.
Does empathy pass through this service?
Yes, it is the determining factor in the processes and procedures applied.
What can take a credibility "to canvas?".
There is no sincerity or quality in the service provided, or the product sold. When there is inconsistency in information, dubious quality or delivery of services, or products that do not meet expectations, consumer frustration cancels out all branding presented. This dissatisfaction has a very great power of negative repercussion due to the strength and speed of social media, causing the brand's credibility to be destroyed quickly.
Is it possible to regain that credibility after it has been taken to the canvas?
It is very difficult to reverse a case in which credibility was taken to the canvas. For this reason, the care and maintenance of the main pillars of the company is constant. To generate credibility and brand appreciation in the market is a very large investment. Not only financial but people management and behavior. And then, what is lost, even if there is media work, advice to reverse, there will always be a doubt that will guide the brand in the future. Working with consistency, focus, determination and transparency will show your audience your intention and growth in the market. For this reason, take care that the image of a brand , business or personal, is a reference for all your life and career planning.
Aware of the changes in the Brazilian market, Conceiyção Montserrat gathered, throughout her career in more than 25 years (acting in the national and international market in charge of management and business promotion), great experiences, as she had the opportunity to develop work in the areas of project management, communication, creation and graphic design, audiovisual production, trademarks and patents, corporate events, following legal issues and crisis management in projects, experiencing the opportunity to work with highly trained professionals and working with companies with extensive experience in the areas of press relations, strategic planning and educational content.
She is currently CEO of Conceiyção Montserrat Gestão e Negócios. “It is very difficult to reverse a case in which credibility was taken to the canvas. For this reason, the care and maintenance of the main pillars of the company is constant.
To generate credibility and brand appreciation in the market is a very large investment. Not only financial but people management and behavior. And then, what is lost, even if there is media work, advice to reverse, there will always be a doubt that will guide the brand in the future. Working with consistency, focus, determination and transparency will show your audience your ambition and growth in the market,” he says. even if there is a media work, advice to reverse, there will always be a doubt that will guide the brand in the future.
Working with consistency, focus, determination and transparency will show your audience your ambition and growth in the market,” he says. even if there is a media work, advice to reverse, there will always be a doubt that will guide the brand in the future. Working with consistency, focus, determination and transparency will show your audience your ambition and growth in the market,” she says.
Data: 27/07/2021